The ability to handle a media interview confidently and effectively can be more rewarding to an organization’s or individual’s public image and bottom line than any amount of paid advertising. That is why media interview training is essential before speaking to any print, broadcast, or web-based reporter.
Customized and Comprehensive Media Training
As a former reporter, Carmie McCook knows the media and how it works. And she’ll share that insight with you. The more you know about what reporters want, the better you can prepare to handle any media interview successfully and with confidence.
CMA’s Mastering Media Interviews program covers:
• Understanding a reporter’s agenda
• Developing strong, “media-friendly” messages
• Ensuring you are quoted often and accurately
• Handling tough questions with confidence
• Identifying possible media traps
• Maintaining control of the interview
• Building positive relationships with members of the media
And because no two clients’ issues or needs are the same, every media training session is completely customized to address the specific topics and issues relevant to you or your organization’s interests. Carmie’s pre-media training research and attention to detail results in realistic interview role-plays, which are videotaped, played back, critiqued, and refined.
CMA Can Prepare You for All Types of Media Interviews
• TV media interview training (taped, live, in-studio, on site, satellite remote)
• Print (by telephone, face-to-face)
• Radio (taped, live, call-in programs)
• Web cast (panel discussions, live call-in programs)
• On-line media interview coaching
Meeting The Media Head-on
Carmie McCook’s expert media training has skillfully prepared clients to successfully handle interviews from virtually every major media outlet, including:
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• CNN
• ABC
• CBS
• NBC
• Fox
• BBC
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• The Today Show
• Good Morning America
• The Wall Street Journal
• Bloomberg
• Business Week
• USA Today
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• The Wall Street Journal
• The Washington Post
• The New York Times
• Hundreds of leading trade
and business publications
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Meet the media with confidence and credibility. Call Carmie McCook & Associates today for expert media training.