Crisis Communications Preparation and Training
“You provide insight into the workings of the media
that is dead-on, not an academic view…in a word,
you were excellent.”
Susan Moore, Past Director
Georgia Medical Care Foundation
A Harvard study has shown that when a crisis situation is handled swiftly and properly with a well-organized crisis communication plan, damage can be minimized. In some cases it can actually be turned into an opportunity resulting in a more positive public image for the besieged company or individual.
Developing a crisis communication program for the “what if” scenarios in your organization is one of the most important “insurance policies” you can have.
What Constitutes a Crisis?
A crisis can be any event, or sequence of events, that can negatively impact an organization’s or individual’s image or reputation. A few examples of situations where a crisis communication plan should be implemented are:
- Labor issues
- A fall in stock prices
- Workplace accidents
- Natural disasters
- A sudden change in leadership
- Product recalls
- Law suits
- Whistle blower claims
Our Crisis Communications Training Addresses:
- Who should be included on your crisis communication team
- What should be included in your crisis communication plan
- Selecting the right key spokespeople Identifying realistic crisis scenarios
- Discussing appropriate response actions and priority messages
- Practicing mock media interviews
- Taking control of tough questions from the media and the public
- Minimizing potentially harmful fallout
Should an Actual Crisis Occur...
We can help assess the situation and work with your crisis team to craft responses to the toughest media questions, calm fears, and manage the crisis with credibility and professionalism.